The copy content of advertisements should always be decided together with the sales representative, agencies, and customer taking an active role -- not the ad designer.
Asking the ad designer to write copy or "decide for you" may produce poor or unexpected results. They may neglect to highlight something critical or otherwise focus on the wrong detail. If you are submitting the ad on behalf of a customer, it is the Sales Representative's and Ad Agency's job to advise the customer on the best advertising content.
All copy content should be clearly typed or handwritten and labeled for any special treatment.
Please ensure that all copy is supplied on just one or two sheets. If there is lots of copy, from a brochure for example, photocopy the section needed and highlight the text clearly. This attention to detail at this stage will save lots of time proofing and less embarrassment when you meet with the customer.
Any copy that needs special treatment - headlines, sales, etc. - should be clearly marked. Does it need to be the most prominent feature? Is it a clause that needs to be very small?
Also make sure the photos and captions match up correctly.
Label your copy clearly: A, B, C, etc.
Give any uploaded pictures descriptive names: LogoArt Pic 1.tif, Pizza Art Pic 2.tif
It’s much quicker and easier to say “Copy A goes with Pic 1” than “The description of this brand of pizza goes with the picture of the pepperoni and olive pizza”.
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Below are some good ideas and hints for marking up your copy.
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If you’re attaching a brochure, correspondence, or an old version of an ad with copy that does not belong in the ad, please mark out any text which does not belong. Do not leave it up to the designer to figure out what text should or should not be included.
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