To communicate how you want your ad to look, it's best to provide a layout to ad production. A layout can be provided in a number of ways:
•Photographed or scanned copies of hand drawn layouts.
•Photographed or scanned copies of previously published ads.
•Links to existing digital advertising that exists on the Internet.
•Narrative explaining how an ad should look, feel, or elements that it must contain. This can be provided on the typed Instructions area or attached as a Microsoft Word document.
•All copy should be clear and legible and labeled for any special treatment.
•Review scanned copy to make sure it is legible in the electronic format.
•Indicate which copy is the headline, body copy, caption etc.
•Indicate if you have specific type requirements such as bold, UPPER CASE, a particular color, italics, large or small text.
•Label copy A, B, C etc. to clearly identify and connect the copy to the layout. Identify the copy A, B, C on the text and layout.
•Copy and instructions should be clearly separated in the layout to avoid confusion.
•Cross out any text included on the layout that is not included in the ad. Cross out comments, company letterhead, contact information etc. Additional text will cause confusion and may delay the return of your ad.
•Copy in the form of text files such as .DOCX, .DOC, .TXT, .RTF are preferred for accuracy and reduced production time.
•Copy obtained from an e-mail can be copied and pasted into the instructions.
For some examples, please review "Good Examples of Layout/Submissions and Markups".
Specific graphic requirements should be attached when submitting the ad. Examples could include mug shots, buildings or unique artwork to the customer. General graphic requests can be made when submitting your instructions. Examples could include a picture of root beer, summer art, festivals etc.
•It is best to supply digital pictures (jpgs) or good scanned photos. Please avoid scanning color photocopies, laser prints or newspaper clippings.
•.tiff or .jpg files should be 240 dpi or larger or the largest 72 dpi you can acquire.
•Art contained on websites is not usable in print due to low resolution graphics.
•Logos may be supplied in .pdf or .eps file format. Do not supply fax copies and poor quality art.
•You should not supply anything from a Google/Bing Image Search, as you likely will not have the appropriate rights to re-use such images.
You can designate that an ad is Press/Camera Ready by ticking the box that says "This order will include a fully-designed press or online ready ad".
•Please read the Press Ready Options carefully as there are multiple options once you select "This order will include a fully-designed press or online ready ad".
•Customer supplied files are accepted in .PDF format only.
•Customer supplied files should be as close to the ordered size as possible and in the same aspect ratio.
•Customer supplied files should be at least 200dpi resolution. Your organization may require higher.
•Files that are not press ready should be submitted as new ad materials with appropriate instructions included with the submission. These ads should follow the submission deadlines for new ads.
•If you are not certain if your ad is press ready, do not select "This order will include a fully-designed press or online ready ad" and the ad will be reviewed by Ad Production.
You can designate that an ad is Web/Online Ready by ticking the box that says "This order will include a fully-designed press or online ready ad".
•Please read the Online Ready Options carefully as there are multiple options once you select "This order will include a fully-designed press or online ready ad".
•Customer supplied files are only accepted in .JPEG/.JPG, .GIF, .PNG, or HTML5 formats.
•Customer supplied files should be as close to the ordered size as possible and in the same aspect ratio.
•Customer supplied files should be at least 72dpi resolution.
•Files that are not online ready should be submitted as new ad materials with appropriate instructions included with the submission. These ads should follow the submission deadlines for new ads.
•If you are not certain if your ad is online ready, do not select "This order will include a fully-designed press or online ready ad" and the ad will be reviewed by Ad Production.